Thousands of people search for "Tire America", but what are they searching for and what do they find? ...
By Karl Drew, an Australian-based business writer with 20 years experience in entertainment, transport and security.
Searching for anything is as simple as tapping away at your keyboard
these days, unless you're looking for Tire America. So, exactly what
is Tire America?
If you go to Google or Yahoo to search for Tire America, the first thing you'll get as a search result is the retail tire giant Discount Tire/America's Tire. After that it's pretty much open slather between a myriad of large and small business operators who have incorporated Tire America into their business name. For example -- Hankook Tire America or Nexen Tire America. Thrown into the mix is an entity of tire dealers once known as Tire America that joined the National Tire and Battery group of tire outlets.
The Discount Tire/ America's Tire Company claims that it is the largest independent tire dealer in the world. The company was founded in 1960 and has some colorful stories of the old days when its founder would show a great deal of inventiveness in cutting operational costs.
But why is it the number one result when you search for Tire America on Google or Yahoo? Well, it's all in the name. Search engines don't identify punctuation, so Discount Tire/ America's Tire looks like Discount Tire America's Tire to the little internet gizmos and gadgets that spit out those search results.
Hankook Tire America is headquartered in Wayne, N.J. It is a technology-focused, market-driven company that markets a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires.
Hankook Tire America posted a U.S. sales increase of 6 percent in 2008 to a record $700 million-plus . This figure includes unit sales gains in the ultra-high performance and touring passenger categories. Sales in the U.S. and Canada represent 15.6 percent of Hankook's overall global sales.
Hankook Tire America has added a 145,000-square-foot warehouse to the existing distribution centers currently in existence. The company now has a massive 1.7 million-square-feet of warehouse space to accommodate up to 2.5 million tires with distribution centers in New Jersey, Tennessee, Texas, Illinois, California and Oregon.
Hankook is currently the seventh largest, as well as one of the fastest growing tire manufacturers in the world today. Hankook produces tires for passenger cars, 4x4, SUVs, light trucks, campers, trucks, buses and for various forms of motorsport. It invests around five per cent of revenue into research and development through its five global R&D Centers. Selling tires in 185 countries all around the world, Hankook has more than 14,000 employees. Approximately 70 percent of its current revenue comes from its many growing overseas interests.
National Tire & Battery was created in 1997 through a merger by
two tire retailers, Tire America and National Tire Warehouse. In 2003
NTB was purchased by the Florida based tire giant, Tire Kingdom.
National Tire and Battery is one of America's industry-leading tire retailers, and they specialize in tire and battery replacements. At the same time, National Tire and Battery also offer many enhanced mechanical services. The union has been a good one for the Tire America stores, who now have a great selection of nationally branded tires including Michelin, Goodyear, BF Goodrich, Uniroyal, Pirelli, Sigma, Toyo, and more. National Tire and Battery keep thousands of tires in stock, as well as Exide Batteries, the Official Battery of NASCAR. Of course, what tire dealer wouldn't be complete without a vast selection of custom wheels including American Racing, TSW, Prime, Montegi, and many more.
While their name may have changed from Tire America and National Tire Warehouse, they still offer all of those old services that many of their long-time clients would know and love. Their expert services include wheel alignments, brake servicing and replacement, oil and filter changes, servicing and replacement of shocks & struts, and most other preventive maintenance services. The organization's warranties are among some of the best in the industry and honored at over 600 National Tire and Battery, Tire Kingdom, and Merchant's Tire Centers.
It doesn't matter whether you're talking to someone from Discount Tire/America's Tire, Hankook Tire or National Tire and Battery, all of them will emphasize how important tire care is. You invest a lot in your tires, not just money but trust. A tire failure can be a very serious complication that even costs lives in some situations. The sad thing is that many of the tire failures that occur could have actually been prevented. How?
The thing to do is to check your car tires regularly. The largest
cause of tire failure is improper inflation, and more specifically
When a tire is under inflated it flexes much more than usual and flexing creates heat which can lead to tire failure. You see, the heat softens the tire's rubber, weakens the tire and, at the same time, increases the temperature of the air inside the tire. Think of a balloon filling up more and more with air, and slowly getting weaker and weaker. Sooner or later that balloon is going to burst. The same thing happens with tires, the pressure inside increases as the tire's strength decreases. It's a recipe for disaster.
Inflation pressure is best checked when your tires are cold. The reason
for this is that increases in temperature from driving will force the
air inside your tires to expand and this gives a deceptive reading.
Don't trust those gauges at the gas station, either, those things have been run over, bashed around and abused so many times they probably don't work properly anymore. Spend a few dollars and buy your own gauge from a discount retailer, then you can check your inflation pressure levels before you even drive the car out of the garage. There's no need to do it daily, but why not start doing it monthly, or every time you wash the car.
Visit Tire Information World's Exclusive Tire Care and Accessories Store.