At the start it specialised in rubber and derivative products and today still concentrate on the production of tires and until 2005 cables. In 2005 Pirelli sold its cable division to Goldman Sachs which changed the name to Prysmian.
Pirelli is the main sponsor of the Italian soccer club Internazionale and the Brazilian soccer club Palmeiras. They also sponsor the stadium of English Conference side Burton Albion, as the stadium is located next to a Pirelli factory.
The Pirelli Calendar is popular and well known for regularly featuring famous actresses and models.
The Pirelli International Award is given annually for the best international multimedia involving the communication of Science & Technology conducted entirely on the Internet.
Due to the design of the logo, the name is often thought to be "Firelli" since the end of the "P" appears to be nonexistent.
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