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Tire Rack
Tire Information World : your friendly
independent source of tire help
Tire Rack's Website
 What's up on the website offered by Tire Rack?
Did you miss Part I of our look at Tire Rack?
You'll find it here.
When I first visited
tirerack.com it
found it
was that it's a
large site and it took some time to get my bearings.
There's a lot of information and I doubt many people
actually take the time to look through the entire volume of
material.
Before I get to what you can find on the site, a couple of sidenotes.
First, Quantcast, a site devoted to web traffic statistics, reports
over 60% of visitors to tire rack´s website as one timers
and 30 - 40% as regulars. It´s a good bet they are
looking for tire reviews, there´s loads of them!
Next, the gender bias for tirerack.com might be surprising. A 65%
male and 35% female audience might be a revelation for some
readers, but it seems to be the norm across all the statistics
for Tire Rack´s major competitors. The female audience is
more than capable of making up their own minds about the tires
they buy.
Depth of Knowledge
There are reviews from readers to accompany Tire
Rack's own reviews, making up a massive case study for anyone
wanting to compare tires before they buy. Adding yet another
dimension are a myriad of surveys to help readers, although I
found the surveys took some time to work out.
Tire Rack tests tires in-house and publishes their results.
The lucky test pilots avail themselves of either BMW 325i E90
sedans or Porsche Cayenne SUVs, depending on what type of tire
is being tested.
I really enjoy sites with more than just articles to read
and Tire Rack certainly complies. Some of us are happy just
reading away while others like to watch a few videos and learn
— perhaps I just have a short attention span. The
presence of a number of video tutorials and stories got the
initial thumbs up but after awhile I found them somewhat
corny.
Other attractions within the site include the upgrade
garage, where you simply enter your vehicle´s year of
manufacture, its make and model, and they will supply you with
an assortment of upgrades. There's a special winter
section here to cater for people in colder snow-prone areas, as
well as those interested in performance wheels, suspension
upgrades, brakes, wipers, lights, air intake systems and other
replacement items.
Lowering a Vehicle
Within the shopping tools I found a section devoted to
lowering your vehicle. Often the first thing a car owner looks
to do is to individualize their car and mounting a set of
awe-inspiring wheels, which lowers the stance of the vehicle,
is the easiest and most cost-effective way to do this. There
are some good little articles within this section together with
pictures to help guide anyone looking to take this step.
Also within the shopping tools is the Tech Center, where you´ll find articles on tires, winter tires, wheels,
brakes, suspension and lighting.
So now you know a bit of what to look for when you visit the site.
Are you thinking of shopping at Tire Rack? See
Shopping at Tire Rack for some
additional things to consider, or
See Tire Rack's Special Offers: which feature manufacturer's promotions
currently available
Other useful links
cheap
tires
safety
check
tire-humor
tire-protection
Did you know we have a special
place to show-off your favorite wheels?
See the Hot Wheels Show Room
Return to
Shop Online
Tire Information World's
home page from Tire Rack.
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