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America's Tire Company, Discount Tire Company and
Discount Tire Direct Part 1
Searching through the myriad of tire companies you might
find America's Tire Company, Discount Tire Company and Discount
Tire Direct. It may surprise some readers, but they are in fact
different extensions of the same organization.
America's Tire Co. is well known in areas of California,
Oregon and Washington with the rest of North America being
acquainted with it's other label, Discount Tire Company.
It's no conspiracy, the two names is purely a result of a
issue over the use of business names in some states. Regardless
of which label you deal with, you should be getting the same
service, same policies and same standards. Prices may vary from
location to location. The organization's website,
www.tires.com, can assist customers with prices at their
numerous locations around America.
The third entity, Discount Tire Direct, is the mail order
division of the same organization and a dedicated article for
this service is available when you click on this link to
Discount Tire Direct.
The Discount Tire/America's Tire organization has around
700 stores in 20 states across America and claims in its
website to be the world's largest independent tire and wheel
retailer. The company also claims to have served over 40
million customers and employs more than 10,000 people.
Not bad at all if you read on and think about where it all
started back in 1960.
From Modest Beginnings
The company founder, Bruce T. Halle, has a great story that
should warm the hearts of anyone who has ever run a business.
He started out small when he rented a humble storefront with an
inventory of just 6 tires. Another catch was the lack of an air
compressor to inflate any tires he sold, that's a pretty
important requirement when selling tires so he used to run to a
nearby gas station to fill each tire with air.
It was a one man operation in the early days, Bruce T. Halle
had to do everything himself. You can just imagine he would
have had his doubters and plenty of tough times to generate his
own doubts, but he came through. I have to wonder if the owner
of the gas station around the corner got any share options for
all that air Bruce borrowed.
Recognition and Moments of Marketing Genius
A lot of people know the Discount Tire/ America's Tire
from its award winning advertisement where a
little old lady throws a tire through the store window. If you
haven't seen it, here it is:
This commercial went on to win the International
Broadcasting Award in 1997. Many say it's the world's longest
running commercial as it's still aired.
The Arizonian, the Roadhugger and Hot Wheels
Discount Tire's exclusive brands, the Arizonian and Roadhugger, are sold in its stores alongside big name brands
such as Michelin, Goodyear and Bridgestone and the company is a
big seller of wheels like Enkei, Konig, Weld Racing and even
exclusive brand Hot Wheels.
America's Tire Company, Discount Tire Company and
Discount Tire Direct Part 1
